Creating Fun Ads with Audio & Storytelling | Guest: Adam McGale
Do you want people to hear your ads and remember your name? Adam McGale (Air Support Radio and Jim Pattison Broadcast Group) shares his expertise - writing ridiculous ads that are fun and purposeful. He gives tips on how to write creatively and what makes a successful (and an unsuccessful) ad, and build a feeling about your brand.
Do you want people to hear your ads and remember your name? Adam McGale, an Advertising Liberator through his company Air Support Radio, and Advertising Consultant at Jim Pattison Broadcast Group, shares his expertise - writing ridiculous ads that are fun and purposeful. He gives tips on how to write creatively and what makes a successful (and an unsuccessful) ad.
Highlights:
Highlights:
- Inundated with advertising, we create firewalls to block out the bad and the cliche ads. The guys talk to Adam about how to break through
- We all remember ads that make us smile, but when we forget what brand the ad was for, the mission has failed….how do you do both?
- Stories: we are built to listen to them and tell them. While we like facts and statistics, we use them to convince us that the story we like is true.
Books Mentioned:
The War of Art by Steven Pressfield: https://stevenpressfield.com/books/the-war-of-art/
Building a StoryBrand by Donald Miller: https://buildingastorybrand.com/
Submit follow-up questions for Adam here: hello@cubemc.com and use "Podcast" in the subject line.
The War of Art by Steven Pressfield: https://stevenpressfield.com/books/the-war-of-art/
Building a StoryBrand by Donald Miller: https://buildingastorybrand.com/
Submit follow-up questions for Adam here: hello@cubemc.com and use "Podcast" in the subject line.
